Leadership
Is the difference maker
Leadership
Is the difference maker
Our work is for CEOs and senior leaders who know that leadership effectiveness drives organisational performance and that there must be a better way to develop effective leaders.
Speaker
Inspiring motivational speaker & storyteller
“To lift, shift, and challenge the audience.”
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I explore the deep personal and professional challenges I have faced as a leader with openness, vulnerability and generosity to create a powerful connection
My goal is to have attendees reach for their notebooks to record the insights and wisdom from a fully-lived leadership experience.
It is the hard days that define us.
I am also an artist and writer, and I am told there's creativity and originality in my approach to my speaking, particularly the timelessness of storytelling.
Coach
Building your personal leadership game
“I don’t coach to who the leader is now, but who the leader can be.”
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By teaching, challenging, encouraging, provoking, reminding, referring, prodding, pushing, guiding and cajoling leaders to be the change they seek to make.
We offer personal leadership experiences for CEOs, C-Suite and Emerging Leaders, designed to match leadership ambition with leadership capability, through tailored leadership offerings, including:
One-to-one leadership coaching, including 12-month Leadership Coaching, and One-Day Leadership Intensives
Shared leadership experiences with like-minded leaders, including Leadership Masterclasses, both virtual and in-person, and multi-day Leadership Immersions.
People do not experience your intentions. They experience your behaviour.
Team Builder
Embedding a high performance culture
“Creating the conditions that enable this group to perform at its best.”
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Our methodology builds on contemporary and sophisticated teaching and learning models and systems for leaders, teams and organisations seeking to build high levels of trust as the basis for sustained performance.
For team players to know their role, accept their role, and play their role.
These range from one, two and three-day Leadership Masterclasses/Intensives, Leadership Team Coaching, to embedded tailored High Performance Culture and Leadership Transformation Programs, working with the organisation’s most senior leaders as well as targeted emerging leaders to ensure the establishment of a leadership pipeline.
As a leader, you want a coach that makes you better. Cameron Schwab makes me better.
End of story.
Every session grabs my attention.
Through sharing stories or leaning on his diverse experience and incredible curiosity and creativity, he makes every session a work of art.
Michael Voss
Senior Coach | Carlton Football Club
As a leader, you want a coach that makes you better. Cameron Schwab makes me better.
End of story.
Every session grabs my attention.
Through sharing stories or leaning on his diverse experience and incredible curiosity and creativity, he makes every session a work of art.
Michael Voss
Senior Coach | Carlton Football Club
Leadership speaker, coach and team builder
Leaders seek something better
My work builds on the belief that leadership is the defining characteristic of every great organisation or team.
You cannot outperform your leadership.
Leadership expectations are changing, daily, and the stakes have never been higher.
Developing leaders who can navigate complexity is now a cultural and strategic priority. But it goes beyond technical leadership capability, we must develop leaders with character, courage, humility and compassion.
Even though leadership can be lonely, you do not have to be alone.
Our offering is designed for leaders who know that personal leadership effectiveness drives team and organisational performance and that there must be a better, more efficient and effective way to learn leadership.
If leadership doesn’t scale, neither will the organisation.
Cameron Schwab
CEO & Founder | designCEO
Podcast - ‘In the Arena’
The lessons learned and earned as leaders developed their craft ‘In the Arena’
Podcast
‘In the Arena’
The lessons learned and earned as leaders developed their craft ‘In the Arena’
To embrace the expectations of your role, welcome the responsibilities and pressures as a privilege, a right you have earned, and be energised by the opportunities they provide.
The moments that meet you where you are but never leave you where they found you.
Creating the conditions that enable this group to perform at its best.
More to the game
What leaders can learn from football?
Moments of the Match
Watching the 2025 season unfold with the moments that matter.
I have set myself to capture an image from each week, and then put some words to it.
The game is measured in moments - when games are won and lost, when players must demonstrate the special something the situation demands.
Leadership is also measured in these moments - the crucible of challenge where our leadership identity is forged.
It is what the role expects of us.
More to the game
What leaders can learn from football?
Moments of the Match
Watching the 2025 season unfold with the moments that matter.
I have set myself to capture an image from each week, and then put some words to it.
The game is measured in moments - when games are won and lost, when players must demonstrate the special something the situation demands.
Leadership is also measured in these moments - the crucible of challenge where our leadership identity is forged.
It is what the role expects of us.
The game does not give up its rewards easily
There has never been a better time to lead
Q: “What does the role expect of me?”
A: “Create the conditions that enable this group to perform at its best.”
At age 24, I was the youngest CEO in the 160-year history of the AFL, the preeminent professional sporting competition in the country. It was 25 years of intense learning in the unforgiving, unrelenting and often ruthless environment of elite sport.
Over the past decade, I have been invited into the inner lives of CEOs, and leaders - established and emerging - ranging from rapid scale-ups to established global brands, as well as the inner sanctums of their leadership teams, working together to identify and apply practical and evidence-based leadership solutions to the most vexing challenges that organisations face today.
Leadership is not what is happening inside you, generally in response to what is happening around you. As a leader, you are only measured by one thing:
“How you show up!”
We have been trusted by…
We have been trusted by…
More to the game
Cameron Schwab’s most read articles
To make meaning, to make sense, to make progress, to find my voice.
‘Borrow freely, apply uniquely’ is the mantra of my writing practice. I have taken the ideas and thoughts of many wise people, some of whom I got to know at the level that can only happen when you try and do something very difficult together, whilst others I will never get to meet. I am forever grateful to the former, and I share many of these learnings.
Stay Connected
Please subscribe to our “In the Arena” email.
From time to time to time we will email you with some leadership insights, as well as links to cool stuff that we’ve come across.
We will treat your information with respect and not take this privilege for granted.
It was truly incredible to sit in the energy of a room of people completely captivated by your storytelling
Your vulnerability and the art you have mastered in weaving your personal story into some incredible lessons for leadership and life.
Thank you Cameron for a very moving and insightful session with our key clients overlooking the MCG. The feedback on the day and in the messages posted was just fantastic. We are very grateful.
Suzie McInerney
CEO | Six Degrees Executive
It was truly incredible to sit in the energy of a room of people completely captivated by your storytelling
Your vulnerability and the art you have mastered in weaving your personal story into some incredible lessons for leadership and life.
Thank you Cameron for a very moving and insightful session with our key clients overlooking the MCG. The feedback on the day and in the messages posted was just fantastic. We are very grateful.
Suzie McInerney
CEO | Six Degrees Executive
